In our current real estate cycle, in which we have a completely tilted supply and demand curve (where 80,000 people are moving into King County annually with only 8,000 new units being built) the bidding wars have gotten a little out of hand. Given Seattle’s hot real estate market, I have met with sellers who have posed the following question: Why go with a full-service broker when there will be multiple offers anyway? Does marketing matter?

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